Communication is the breath of the survival of an organization. An organization will not run without communication. This is the background of the study of organizational communication. Where organizational communication itself is a communication network between humans that are interdependent with each other in the context of the organization.
In an organization it consists of people (organs) who have their respective duties and are interrelated with each other as a system certainly requires good communication so that the organization’s performance goes well too. So that what is the goal can be achieved.
The organization itself is a social unit consisting of organs that have the duties and division of work of each but are interconnected and related to each other in order to achieve a particular goal. Organizations are an important part of human life in order to achieve common goals and ideals.
Another opinion expressed by Pace and Faules (2001), they argue that organizational communication is an organizational regulatory behavior that occurs between people in the organization. And also how those involved in the process interact and give meaning to what happened.
Organizational Communication Function
Informative Functions – Organizations are defined as an information processing system, where each member of the organization is expected to be able to give and receive information well in order to smoothly carry out their duties.
Regulative Function – Relates to the rules and guidelines that apply in an organization. (Also read: Social Communication)
Persuasive function – Is another way of command. Where most organizational leaders prefer to use persuasive ways rather than orders to their subordinates. This is because the assumptions related to the use of finer ways will cause a person to appreciate a task assigned to him.
Integrative Function – Relates to the provision of channels that allow each member of the organization to carry out their duties and work properly.
Organizational Communication Approach
There are several communication approaches to organizations, including:
1. System Approach
Karl Weick is one of the experts who pioneered the system approach in the study of organizational communication. He considers that a system of hierarchies, lines of communication, and standard operating procedures are enemies of an organization. In addition, Weick views that organization as an organic life. Organizations must be able to adapt to various conditions and changes.
2. Cultural Approach
Clifort Greetz argues that organizations are part of a culture. Organization is a way of life for members. This method is used to form a shared reality and differentiate it from other cultures.
3. Critical Approach
This view assumes that organizational interests have dominated almost all aspects of life in society. In essence, our lives are largely determined by decisions concerning the interests of organizations such as companies. Where communication is the main medium in it.
As explained earlier in life we cannot be separated from an organization. therefore it is important for us to study organizational communication. By studying this study, we become aware of our position in an organization both formal at work and in the community.
With the understanding that we have, we hope we are able to adjust and put ourselves well in the organization. How we act and behave with superiors and subordinates as well as other members of the organization will be better when we know the theory.